Fable Media Enters Danish Affiliate Gambling Market With CasinoButler.dk

Fable Media Enters Danish Affiliate Gambling Market With CasinoButler.dk

18th October, 2017 (Copenhagen) – Fable Media, the international iGaming company, is celebrating the successful completion of the next significant step in their rapid growth – the launch of its new affiliate brand called CasinoButler. The new site is their first entry into the Danish affiliate market and part of a greater expansion plan into Scandinavia.

CasinoButler.dk is just the latest addition to the Fable Media portfolio, which already counts a number of successful affiliate and casino brands among its ranks. However, seeing as the majority of Fable Media’s focus has thus far been on the UK, CasinoButler.dk represents an exciting foray into the lucrative Nordic markets.

The design of CasinoButler.dk, as well as that of the site’s content, is intended to be accessible and fun, at the same time as being engaging and informative. Though visitors are met by a cartoon butler juggling poker chips when they first enter the site, they will quickly realise this playfulness is only one side of the affiliate site.

Reading the comprehensive and insightful reviews of new casinos and games will demonstrate the site’s aptitude for analysis. Meanwhile, its casino guides, news and information on the hottest promotions show it always has its finger on the pulse.

The layout of reviews and articles are formulaic enough to allow for comparison, but flexible at the same time to make room for unique attributes to be explored in detail. The modern, fresh and modular design of the site means it looks great and is simple to navigate on tablets and smartphones, appealing to users hoping to connect on the move.

Most importantly, CasinoButler.dk follows suit with other Fable Media brands by putting heavy emphasis on socially responsible gambling. It follows the strictest rules, regulations and best practices when it comes to promoting safe gambling, cooperating with Gambling Therapy and others to ensure its users have access to the most useful information on the subject.

Fable Media’s CEO, Frederik Falbe-Hansen, said of the launch: “CasinoButler.dk is a highly welcome addition to our roster of affiliate sites. Despite having a solid standing in the UK market, being a relatively young business means that we’re always on the look-out for opportunities to expand our reach.”

“Thus, entering the Danish market, which is our home market after all, simply made sense. Launching CasinoButler.dk also means that we’re increasing the overall brand recognition in the region, giving Fable Media a further boost towards becoming one of the fastest growing iGaming businesses in Europe.”

While Fable Media’s operations only span back as far as three years, the rapidly expanding business already has a large number of strings to its bow. The company already runs a number of other English language casino affiliate sites and it also operates its own casino brands. This places Fable Media in a unique position within the iGaming industry – with greater insights into player demands and behaviour – allowing them to tailor the perfect affiliate site user experience.

If you want further information on the release of CasinoButler.dk, or on anything related to Fable Media, please contact the Head of Marketing at [email protected].




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